LumiNote

Spatial Interface for organization and recall

Role

Product Designer
Unity Developer

Timeline

Aug 2023 - Present

Team

Individual

Context

Augmented reality is reshaping interactions between humans and digital information—connecting us more intuitively with data anchored to real-world spaces. My masters' thesis project  explores this promising frontier through development of an Augmented Reality (AR) platform allowing individuals to place custom reminders tied to objects and locations in their physical surroundings.

As a Designer, Researcher, and Developer I’ve crafted the end-to-end experience—ideating, prototyping and testing to distill the needed functions and usability down to core workflows.

Moving beyond surface-level style tweaks, my human-centered process draws deep inspiration from environmental psychology and principles of memory support. The resulting AR interface offers people an unobtrusive yet utterly convenient spatial system for recall assistance woven into daily life.

NOT QUITE THERE YET....

This lone baker needs more time to cook - Case study is on its way!

Given two distinct end-user groups, I sought a two-pronged approach to the interface redesign: one for influencers and the other for small business owners. For this case study, I shall focus on the task flow for businesses and illustrate how I have simplified the identification, collaboration, and interactions between local influencers and small businesses owners.

Diving into the project, the primary design themes were accessibility, empowerment and community values. The refined interface provides intuitive pathways to authentic partnerships with brand advocates already woven into their local fabric. This human-centered update removes barriers to organically amplifying reach and loyalty through reciprocal exchanges uniquely tailored to their ecosystems.

Core Features

My Influency streamlines the fragmented process for small businesses to harness the power of localized brand advocates. through a dedicated discovery network, an integrated campaign console, and a contract manager. Business owners can easily track influencer activations, optimize efforts through real-time visibility into content engagement, and handle ongoing partnership administration needs in one place.

Connect with your local influencers

As a business owner activate multi-channel promotions via this diverse local influencer network

One-stop shop to manage your campaign

Real-time influencer tracking reflects your relationship with each influencer: whether your campaign request has been accepted, product has been picked up, or your promised post has been published to the gram. The published content is always available to be viewed at a glance. Finally, a unified analytics dashboard completes the picture, offering actionable macro and micro-level insights into campaign reach and performance over time to inform strategy.

Hassle free negotiations through a secure contract management

Businesses can simply initialize agreements with designated influencers before finalizing compensation. Campaign details such as product information, influencer tracking, and campaign content requirements are pre-populated for context. The flexible templates allow adjustment of deliverable timeframes to match needs on both sides, empowering organic partnerships devoid of friction. Payment visibility and processing is contingent upon influencers satisfactorily publishing endorsements after products are shipped – incredibly simplifying usually complex coordination.

NEED FOR REDESIGN

Overstuffed and ambiguous, turning a quick glance into a long guess...

This cluttered dashboard leaves users puzzled about where to click and why? Overwhelmed by the tight squeeze of mismatched colors, fonts, and disparate information cramming such a compact layout, the eye darts around seeking a visual anchor amidst the colliding color palette of a blue-green gradient and the muted grays. Extensive use of buttons and intricate iconography clutter all remaining white space instead of providing helpful breathing room between functions.

BROAD REDESIGN GOAL

How can a web interface redesign simplify interactions and information presentation to make marketing more accessible for small businesses?

Simplification through decluttering, intentional visual contrast, strategic white space, and layering by importance provides a path to enhancing understandability. Hence, I aimed to elaborate on the specific elements contributing to clutter from colors, information architecture, visual hierarchy, negative space usage etc. while characterizing the overall impact on the user experience.

THE HUMAN ASPECT

Connecting with the original problem space

Analytics

Small businesses struggle with limited access to detailed marketing analytics.

Growth

Existing tools foster community interactions but are not optimized for scaling local businesses.

Personalization

A notable issue faced by small businesses in their marketing efforts is the lack of personalized customer data.

Meet Entrepreneurial Edward

Edward Johnson, co-owner of a suburban artisan bakery, faces unique challenges in publicizing his business.

Limited Digital Marketing Knowledge

Struggles with the intricacies of digital and influencer marketing.

Budget Constraints

Limited funds available for marketing endeavors, cautious about spending.

Time Management Challenges

Balancing bakery management and personal life with marketing efforts.

Authenticity Concerns

Wants to maintain the bakery's authentic, community-focused image in any marketing.

Meet Social Sophia

Sophia Washington, a lifestyle blogger and social media influencer, faces distinct challenges in her career. She struggles to find brand partnerships that align with her niche and values, while balancing sponsored content to maintain authenticity with her audience.

Finding Relevant Partnerships

Struggles to connect with brands that align with her content style and personal values.

Negotiating Fair Compensation

Uncertainty in setting and negotiating appropriate rates for collaborations.

Managing Multiple Collaborations

Overwhelmed by keeping track of various partnerships and content schedules.

Difficulty Measuring Marketing Impact

Needs simple tools to track and understand the effectiveness of marketing strategies.

KEY INSIGHTS

Journey Map

The users expressed that using the interface felt like navigating an unfamiliar city without a map. It was functional, yes, but it lacked the ease and clarity necessary for a seamless experience.

UX Timeline

Vague Problem Statement

Goals and Motivations for Redesign

App Analysis

Sketch

App Redesign

Final Prototype

John Deere: Farm Management App

A class project with industry partners John Deere to improve farm management for small and novice farm owners.

Macy's Holiday Filter: Tiptoe

Macy’s interactive AR experience showcasing their holiday mascot!

Overview

Summary

Core Features

Needs

Goals

Human Aspect

Key Insights

Design Ideation

System Design

Final Product