Wrapping up the case study of this project, it began with a clear-cut mission in the third week of May: streamline the product's design without reinventing the wheel, guided by the established brand and a tight timeline. The initial design was functional yet raw, like an attic waiting to be converted into a welcoming space. I took stock of the existing design on day one, understanding its strengths and limitations. Knowing the company aimed to ship soon, I focused on what could realistically be enhanced. A complete overhaul wasn't on the cards; instead, we needed a smart, doable facelift.
The brand guide was my constant; it kept my creativity in check and provided direction. In solving the task flows, I created three versions: one dissected the current design, another envisioned the ideal flow, and the third charted a practical, ship-ready course.Settling on the realistic task flow, I then sketched out wireframes that closely mirrored the original structure but with necessary enhancements for a clean, user-friendly interface. The final design was less about high-end dreams and more about practical, elegant solutions ready for the market. This case study concludes with a product that’s not just updated but strategically positioned for future growth.